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December 3, 2024, Las Vegas – Amazon Web Services (AWS), Amazon.com's cloud computing division, introduced its latest AI servers powered by the company’s custom Trainium2 chips at a major industry event. These servers, designed to rival Nvidia’s dominance in AI chip technology, mark a significant step for AWS in the artificial intelligence sector. Notably, Apple was announced as a new customer for these chips.
AWS’s latest offering challenges Nvidia’s market-leading position, with over 70% share in AI chip sales. Nvidia's latest Blackwell chip servers are seen as the primary competitor to AWS’s Trn2 UltraServers. AWS executives highlighted two critical advantages of Trainium2 chips:
Additionally, AWS emphasized its proprietary chip interconnect technology, which enables the connection of more chips per system than Nvidia.
AWS announced that Trainium3, the next-generation AI chip, is set to launch in 2025. This upgrade aims to push the boundaries of generative AI training and inference further.
AWS assured that its supply chain is robust, a key factor in the competitive AI hardware market. Both AWS and Nvidia rely on Taiwan Semiconductor Manufacturing Co. for production, but AWS has diversified its supply chain to mitigate risks, with Trainium chips being the only component not dual-sourced.
The debut of AWS’s new AI servers reflects a broader trend of major tech companies, including Meta, Microsoft, and Google, developing proprietary AI chips. While some use these chips internally, AWS and Google also market them to paying customers, fueling competition and innovation in the AI space.
With booming demand for generative AI, AWS's advancements could reshape the AI hardware landscape by offering an alternative to Nvidia's dominance, fostering greater competition, and lowering costs for businesses.
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